Hey there — Chris here, founder of Aeva.
Over the past 478 days, Aeva hasn’t just grown. It’s evolved.
When we first started, the branding was simple. Just something to get the product out into the world.
As the product grew and more clinics started using it, we realised something important:
Aeva was becoming much bigger than the original vision.
So over the past few months, we’ve been working on refining the brand to better represent where we’re heading.
Here’s a quick look at the previous designs. All of them were designs I threw together myself, until our newest one, where we finally had the logo professionally redesigned.
From the very first ‘A’ concept…
To Aeva AI Solutions…
To what is now simply Aeva.
The new brand reflects what we’re building:
The future of reception for allied health.
Where it started
A few years ago, I was working in real estate.
My job revolved around the phone, and I personally dialled over 20,000 calls.
Very quickly, I noticed something:
Every time I missed a call from a potential customer, the chances of winning that business dropped dramatically.
And interestingly… the exact same thing happens in clinics.
When I first came across AI calling technology in 2023, I immediately knew it could solve the problem of missed calls. So I built it for myself.
But after speaking with private clinics, it became clear the impact could be far bigger there. Clinics were losing patients every day simply because calls weren’t being answered.
That’s when I decided to say no to everything else and focus fully on building Aeva with my best friend and technical co-founder, Louis.
What 20,000 calls taught me
My time working the phones taught me one of the most important lessons that shaped how we built Aeva:
What actually makes a great phone call.
There are three fundamentals that matter most.
The first 5 seconds
The first few seconds of a call are critical.
During that time, the caller decides whether they feel comfortable continuing the conversation or not.
A great opening confirms three simple things:
• Who they’re speaking to
• Where they’ve called
• How you can help them
When that’s clear and confident, callers instantly feel like they’ve reached the right place.
Staying on the path
This is where many calls go wrong.
A reception call isn’t meant to turn into a free consultation or a casual conversation about someone’s day.
Great receptionists guide the caller toward the outcome of the call.
For new patients, that outcome is simple:
booking an appointment.
Tone of voice
This is arguably the most important part.
It’s the energy in the voice when answering the phone, explaining services, and speaking with patients.
That tone is what gives callers confidence in the clinic they’ve reached.
And it’s exactly why we’ve spent so much time perfecting Aeva’s custom voice options.
These three call fundamentals are built directly into how Aeva handles every conversation.
Building the Future of Clinic Reception
Aeva has grown to over 1300+ practitioners using our system on Cliniko alone.
Behind the scenes, our development team is constantly refining the system. Improving every part of the call experience based on feedback from the clinics using Aeva every day.
And we’re only getting started.
We’re continuing to expand Aeva’s capabilities across clinics, like introducing outbound calling. While also bringing the technology to more practice management systems.
The next PMS we’ll be integrating with is Splose, with more integrations planned after that.
The goal has always been simple:
Make sure clinics never lose a patient because a call wasn’t answered.
The next 476 days are going to be even more exciting, and I’m so glad you’re on this journey with us.
Every call counts,
Chris Baxter
founder, Aeva AI Receptionist for healthcare
P.S. If you’ve got a fun story about your AI receptionist, I’d love to hear about it. Hit reply below.
www.aevaai.com
Follow me on Linked In
Book a call with me about product support or anything here.