aeva’s highest-return feature

Hey, Chris here, founder of Aeva AI Receptionist for Cliniko.

Last week I had a call with one of our customers, Ben, a successful physiotherapist and clinic owner based in the UK.

He joined the call 30 minutes before teeing off at his local golf club.

And the first thing he said stuck with me.

“Isn’t this what it’s all about? Giving practice owners the freedom we’re actually working for?”

Not just to answer phones.
Not just to automate admin.
Not just to convert missed calls into bookings.

But to give clinic owners their time back.

His next comment surprised me, though.

Most people look at AI answering calls and think:

“Powerful. Fewer missed calls.”

And they’re right.

Missed calls are the #1 problem clinics tell us about. Nearly 4 out of 5 clinics say they’re missing patient calls.

But on this call, Ben said something I haven’t stopped thinking about:

“The true value isn’t the inbound piece. It’s the outbound. 100%.”

He told me that outbound had been a revelation for their clinic.

In fact, he told me it has performed better than any Meta ad or online advertising they’ve ever run.

For every £1 they spend, they generate £5 back.

Alongside successful patient reactivation calls, where Aeva calls patients who haven’t visited the clinic in X weeks or months to check in and offer a follow-up, Ben has also set up a more custom campaign that has been performing really well:

A “last try” campaign for new patients who came in for a complimentary consultation, were offered a standard appointment, but said “no thanks”.

Usually, his team would have written those patients off as not interested. Lost.

But he decided to set up an Aeva Outbound campaign as one last attempt to see if it would work.

And it did.

This follow-up campaign converts 10–15% of patients who would otherwise be lost.
Into paying patients.

People who originally said ‘no’.
People who might never have called back.
Or who simply forget.

But when they receive a call from Aeva checking in, that friction disappears.

Ben said it perfectly:
“There’s no embarrassment changing your mind when you’re speaking to a robot.”

One recent outbound call Ben shared really stuck with me.

Aeva spoke with a patient who was on holiday in New York.

During the call, Aeva went into some small talk, asked how the trip was going, and wished him a good rest of his holiday.

Ben told me the patient had nearly two minutes of not realising he wasn’t speaking to a human.

But what’s remarkable is that once he realised, his tone didn’t change for the worse.

If anything, Ben said you could almost hear him smiling and laughing to himself down the phone.

The patient thanked Aeva, said he’d like to book an appointment when he got back from New York, and ended the call impressed.

That’s the standard we’re building toward.

Not salesy automation.
But patient conversations that feel natural, helpful, and genuinely enjoyable to have.

When we launched Aeva Outbound, we made a deliberate decision not to put it behind a more expensive plan or separate subscription.

Aeva customers can request access from inside their account and start testing outbound campaigns for themselves.

To make it easy, I also recorded a short tutorial showing exactly how to get your first campaign live in under 10 minutes.

The real value of Aeva isn’t just answering the phone when it rings.

It’s helping clinics recover revenue that would have otherwise been lost.
It’s helping practice owners create more breathing room in their week.
And ultimately, it’s giving them more freedom to enjoy the life they’re working so hard to build.

That might look like fewer interruptions in the clinic.
It might look like a smoother front desk.
Or, if you’re Ben, it might look like teeing off on a Thursday morning.

The goal was never just to answer more calls.
It was to give clinic owners and their teams more freedom.

Every call counts,

Chris Baxter
founder, Aeva AI Receptionist for healthcare

P.S. If you’ve got an exciting or fun story about your AI receptionist, I’d love to hear about it. Hit reply below.

www.aevaai.com

Follow me on Linked In
Book a call with me about product support or anything here.