Hey there! Chris here from Aeva AI Receptionist for Healthcare.
When people ask who Aeva is built for, they usually have one clinic in mind. Normally a big, busy physio practice. A wall of practitioners, phones ringing off the hook.
The truth is there isn't one type. And the spread is what keeps surprising me.
In a single week I'll onboard a solo podiatrist working out of one room, and a multi-site group running twenty-plus practitioners across three locations. An audiologist. A massage therapist who found us through a Facebook reel last week and signed up simply because we plug into their PMS.
The phone doesn't care what's written on the door. If it rings while you're with a patient, that booking is at risk. Doesn't matter if you're a twenty-person group or a one-room practice.
The customer who caught me off guard
One of the people I trust most on this is Ben, who runs Essex Coast Physio down in Southend, UK. A single-site team of around four practitioners, with reception staff already answering the phones. He's also a bit of a marketing genius on the side, so he's sharp, sceptical, and very hard to impress.
He put Aeva into his own practice.
On day one, it booked three new patients.
His words, not mine:
"I tripled the return on my investment with Aeva on the first day."
One booking covered his monthly cost several times over with his customer lifetime value of £750 . By the end of the day he'd had three.
Here's the part that stuck with me. Ben already has people answering his phones. These were three bookings that would have slipped past anyway, on a desk that was supposedly covered. He knows every trick in the marketing playbook, and he still didn't expect it to land that fast in his own diary.
Missed calls cost everyone, just differently
So when people ask me what the ideal Aeva clinic looks like, my honest answer has shifted over the last year.
It's less about size or specialty, and more about one question: does your phone ever go unanswered?
Because a missed call costs everyone. It just costs them differently.
A multi-site group with a big team loses calls to sheer volume. Peak-hour overflow, every line ringing at once, after-hours calls completely un-manned. The leak is real. It's just spread out, so it's easy to miss.
A solo practitioner has the opposite problem. Low volume to hide behind, and no backup. You're mid-treatment, the phone rings out, and that call is simply gone. The person on the other end isn't waiting either. They're already dialling the clinic below you on Google.
That's why the list of who's getting value keeps catching me off guard:
→ Physios, chiros, osteos, podiatrists. The classic allied health/MSK crowd.
→ Psychologists, audiologists, dietitians. Often solo, often with no front desk at all.
→ Multi-site groups and bigger teams, where the calls pile up faster than any front desk can answer them.
→ Smaller specialties on Cliniko quietly crushing it in their niche.
What we're building toward
The thing we're investing in right now is customer success, both ends of it. We're bringing someone on whose entire job is two things: getting new clinics live fast and with as little hassle as possible, and going back to the clinics already with us to help them optimise, switch on what they're not using, and get more out of every call.
Because the Ben story shouldn't come down to luck. Day-one value should be the standard, and first class support is how we make it one.
On a personal note, if you read my last update, you'll have heard that my co-founder and Aeva's CTO, Louis, had a motorbike accident. He's recovering well and is back at the desk. Full circle moment for us: one of our own customers, Auckland Physiotherapy, is the one handling his rehab.
For a long time, proper front-desk cover was something only the bigger clinics could afford. That's the thing that's actually changed. It isn't gated by your size anymore.
Every call counts,
Chris Baxter founder, Aeva AI Receptionist for healthcare
P.S. Has a patient ever said something about your AI receptionist that stopped you in your tracks, good, funny, or just unexpected? Those are my favourite emails to get. Hit reply and tell me, I read every one.
www.aevaai.com | Follow me on Linked In | Book a call with me about product support or anything here.